Statistical studies over the last forty-five years show that, although there are success stories, very many mergers and acquisitions do not result in the increased operating profits that economics textbooks would lead one to expect. As consultancy McKinsey have put it, 'Anyone who has researched merger success rates knows that roughly 70% fail...
As we develop the applications to meet current and future needs, it is only natural to use current best practices and techniques for our designs and implementations. In the quest to improve how we develop, we can access a true wealth of information which is available on design patterns, object-oriented analysis, low-level code techniques and langua...
Hacking games requires a unique combination of reversing, memory management, networking, and security skills. Even as ethical hacking has exploded in popularity, game hacking still occupies a very small niche in the wider security community. While it may not have the same headline appeal as a Chrome 0day or a massive data leak, the unique feeling o...
Introduction to Neuroscience is designed for undergraduate students enrolled in introductory neuroscience courses. This book specifically targets students enrolled in Introduction to Neuroscience 1 and Introduction to Neuroscience 2 at Michigan State University and primarily contains topics covered in those courses.
This first edition will guide...
Principles of Finance is targeted at the core finance course for undergraduate business majors. The book is designed for conceptual accessibility to students who are relatively early in their business curriculum, yet it is also suitable for more advanced students. Due to the wide range of audiences and course approaches, the book is designed to be ...
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid pers...