The official book from Google for students preparing for careers in marketing. Learn to: Create effective Internet advertising, target advertising to people when they're ready to buy, control you advertising budget, and build your brand....
This is a chapter from The Criminal Act: The Role and Influence of Routine Activity Theory edited by Martin A. Andresen and Graham Farrell. Target suitability is a cornerstone of Marcus Felson's routine activities approach, and critical in determining crime rates. Recent research identifies reduced target suitability, via improved security, as...
This book is devoted to innovative medicine, comprising the proceedings of the Uehara Memorial Foundation Symposium 2014. It remains extremely rare for the findings of basic research to be developed into clinical applications, and it takes a long time for the process to be achieved. The task of advancing the development of basic research into clini...
This book covers all facets of entity-oriented search—where "search" can be interpreted in the broadest sense of information access—from a unified point of view, and provides a coherent and comprehensive overview of the state of the art. It represents the first synthesis of research in this broad and rapidly developing area. Selected ...
This report transfers the Ecological Scarcity Method (ESM) to the EU and its 28 member states. It provides a powerful tool for unbiased environmental assessments in enterprises and surveys the current impacts and the targets published by environmental authorities, specifically the European Environment Agency. ESM assesses environmental impacts of m...
This book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of mark...
"This compact book argues that ideas about accountability and legitimation – drawn from work on environmental governance – can open up new analytical perspectives on what is holding back effective energy system transformation. With bite-size chapters and illustrative cases that draw on the work of five expert witnesses, this is a novel int...
The GNU Debugger allows you to see what is going on "inside" a program while it executes - or what a program was doing at the moment it crashed. GDB supports C, C++, Java, Fortran and Assembly among other languages; it is also designed to work closely with the GNU Compiler Collection (GCC). The GNU Debugger Program has four special featur...
Muhtadi's analysis of vote-buying in post-democratization Indonesia is original, profound, subtle, nuanced, and convincing as well as beautifully organized and well written. Equally important, its imaginative policy prescriptions will be widely read and cited as a significant contribution to the literature of comparative electoral politics. �...
This book presents good practices in Asia and ASEAN countries for effectively promoting advances in response to climate change, which can help to achieve sustainable development in Asia and around the world. As a proposal, the aim is to influence the discussions at COP 21 by providing a positive agenda with concrete actions from an Asian perspectiv...
This book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies hav...
The book serves both as a reference for
various scaled models with corresponding dimensionless numbers, and as a
resource for learning the art of scaling.
A special feature of the book is the emphasis on how to create software
for scaled models, based on existing software for unscaled models.
Scaling (or non-dimensionalization) is a
mathematical...
This book presents detailed pathways to achieve 100% renewable energy by 2050, globally and across ten geographical regions. Based on state-of-the-art scenario modelling, it provides the vital missing link between renewable energy targets and the measures needed to achieve them. Bringing together the latest research in climate science, renewable en...
This book addresses the age-old problem of infinite regresses in epistemology. How can we ever come to know something if knowing requires having good reasons, and reasons can only be good if they are backed by good reasons in turn? The problem has puzzled philosophers ever since antiquity, giving rise to what is often called Agrippa's Trilemma...
In this book the cost and revenue overruns of Olympic Games from Sydney 2000 to PyeongChang 2018 from eight years before the Games to Games‐time are investigated to provide a base for future host cities. The authors evaluated the development of expenditure and revenues of the organizing committees to operate the event, and the investment of taxpa...
Turkey has witnessed significant social, cultural, and political change over the last decades. This transformation has manifested itself in all segments of society and resulted in the alteration of political ideologies and institutions. The twelve authors of this volume shed light on the complexities of a changing Turkey through an interdisciplinar...
This free book analyses the interplay of sustainable development and human rights from different perspectives including fight against poverty, health, gender equality, working conditions, climate change and the role of private actors. Each aspect is addressed from a more human rights-focused angle and a development-policy angle. This allows compari...
In this open access publication, the social cohesion of urban neighborhoods and their residents is examined, which is often viewed as vulnerable since increased mobility, individualization, wider socio-economic and demographic changes have fundamentally altered the basis for everyday social interaction in urban neighborhoods. Anna Steigemann gives ...
Sustainability imposes an unprecedented challenge on society and has become the driving force of an urgent search for innovative solutions in all branches of economy. Manufacturing plays a key role in many areas of human living, and it is both part of the problem and of the solution. This book offers an overview of the broad field of research on s...
A modern web-marketing book that outlines a multi-modal system for growing a website with SEO, Google AdWords/Facebook Ads, Conversion Optimisation, Copywriting/Classic Persuasion/Behavioural Psychology, Google Analytics, Statistical Significance, Email Marketing, and Remarketing. When I launched my first web application it started off with zero tr...
To realize the full benefits of SRE, organizations need well-thoughtout reliability targets known as service level objectives (SLOs) that are measured by service level indicators (SLIs), a quantitative measure of an aspect of the service. As detailed in the following section, the measurable goals set forth in an organization's SLOs eliminate t...
Illicit financial flows constitute a global phenomenon of massive but uncertain scale, which erodes government revenues and drives corruption in countries rich and poor. In 2015, the countries of the world committed to a target to reduce illicit flows, as part of the UN Sustainable Development Goals. But five years later, there is still no agreemen...
This open book attends to the co-creation of digital public services for ageing societies. Increasingly public services are provided in digital form; their uptake however remains well below expectations. In particular, amongst older adults the need for public services is high, while at the same time the uptake of digital services is lower than the ...
This open book provides an overview of the dissertations of the five nominees for the Ernst Denert Award for Software Engineering in 2019. The prize, kindly sponsored by the Gerlind & Ernst Denert Stiftung, is awarded for excellent work within the discipline of Software Engineering, which includes methods, tools and procedures for better an...
As technology has developed, computer hackers have become increasingly sophisticated, mastering the ability to hack into even the most impenetrable systems. The best way to secure a system is to understand the tools hackers use and know how to circumvent them. Defense against the Black Arts: How Hackers Do What They Do and How to Protect against It...
The first ever Code Club book is here! With it, you'll learn how to code using Scratch, the block-based programming language. In each chapter you'll find instructions to build cool games, animations, and interactive stories. Your friendly robot guide will aid you step-by-step through each project and give you handy tips along the way.
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Climate Crisis Economics draws on economics, political economy, scientific literature, and data to gauge the extent to which our various communities - political, economic, business - are making the essential leap to a new narrative and policy approach that will accelerate us towards the necessary transition to a decarbonized economy and sustainable...
The third installment of the 'European Public Investment Outlook' series is an important and timely publication that draws together recent analyses to recommend significant increases in public investment in green ventures. Compelling data from key economists affiliated with international organizations like the International Monetary Fund,...
Learn how to leverage the BlackBerry 10 Cascades framework to create rich native applications. Learn BlackBerry 10 App Development gives you a solid foundation for creating BlackBerry 10 apps efficiently. Along the way, you will learn how to use QML and JavaScript for designing your app's UI, and C++/Qt for the application logic. No prior know...
As America's most populous state goes, so goes the nation. And within that state, the 38 counties comprising South Texas - a highly populated, largely Hispanic area characterized by high uninsured rates and low numbers of health care providers - are emblematic of nationwide crises in public health.
The South Texas Health Status Review: A Heal...
Vladimir Ilich Lenin (1870 - 1924) led the first successful revolt against market-based liberal democracy and founded the Soviet State in 1917, serving as the new nation s chief architect and sole ruler for the next five years. This collection of primary sources allows readers to learn about Lenin through his own words and emphasizes Lenin s action...
This book is an overview on CT/X-ray contrast media designed for radiologists and other medical specialists who use contrast media in imaging and interventional procedures as well as related scientists on the use and pharmaceutical aspects of X-ray contrast media. The overall goal of this book is to provide a comprehensive overview relevant for the...