The official book from Google for students preparing for careers in marketing. Learn to: Create effective Internet advertising, target advertising to people when they're ready to buy, control you advertising budget, and build your brand....
Microsoft SharePoint hybrid deployments are rapidly becoming popular with Microsoft's investments on increased SharePoint productivity, not only in your own environment (on-premises) but also collaborating in new ways through the largest and most advanced cloud service platform in the world - Microsoft Office 365 and Microsoft Azure. SharePoin...
Intermediate Financial Accounting Volume 1 developed in collaboration by Athabasca University and Lyryx, is intended for a first course in Intermediate Financial Accounting, and presumes that students have already completed one or two Introductory Financial Accounting courses. The textbook reflects current International Financial Reporting Standard...
Intermediate Financial Accounting Volume 2 developed in collaboration by Athabasca University and Lyryx, is intended for the second of two in Intermediate Financial Accounting courses. It presumes that students have already completed the Introductory Financial Accounting, and the first Intermediate Financing Accounting course. The textbook reflects...
Introductory Business Statistics is designed to meet the scope and sequence requirements of the one-semester statistics course for business, economics, and related majors. Core statistical concepts and skills have been augmented with practical business examples, scenarios, and exercises. The result is a meaningful understanding of the discipline, w...
Introductory Statistics follows scope and sequence requirements of a one-semester introduction to statistics course and is geared toward students majoring in fields other than math or engineering. The text assumes some knowledge of intermediate algebra and focuses on statistics application over theory. Introductory Statistics includes innovative pr...
Love it or hate it, JavaScript is avidly eating the world of software development. From web sites and apps to servers, smartphones and connected objects, JavaScript is everywhere. It has evolved from a niche scripting tool crafted in a few days into a modern, multi-purpose language sitting on top of a rich ecosystem and a vibrant developer communit...
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization ...
he World Wide Web has now been in use for more than 20 years. From early browsers to today's principal source of information, entertainment and much else, the Web is an integral part of our daily lives, to the extent that some people believe 'if it's not online, it doesn't exist.' While this statement is not entirely true, ...
In Implementing a Custom Language Succinctly, Succinctly series author Vassili Kaplan demonstrated how to create a customized programming language. Now, he returns to showcase how you can use that language to build fully functional mobile apps. In Writing Native Mobile Apps in a Functional Language Succinctly, you will build off the skills you'...
If you're looking to gain an introduction into the world of user experience (UX) design - or maybe even freshen up your knowledge of the field - then this UX design book is the ideal place to start.
You'll cover a wide range of topics over nine highly readable chapters, with each one acting as a mini crash course. By the end, you'...
A cultural change in the Renaissance freed talented European writers to compose letters rivalling the finest that survived from ancient Rome. This book traces the lives and outlooks of distinguished Britons as revealed in their correspondence. The subjects range from the fierce satirist Jonathan Swift to the long-lived, all-observing Horace Walpole...
If you love being involved in theatre and you're also searching for opportunities to make a positive difference in your community, this workbook was written for you. You may think that theatre and all the other things you are passionate about represent different directions in your life, but they don't have to be separate. They can converg...
From paintings and food to illness and icebergs, science is happening everywhere. Rather than follow the path of a syllabus or textbook, Andrew Morris takes examples from the science we see every day and uses them as entry points to explain a number of fundamental scientific concepts - from understanding colour to the nature of hormones - in ways t...
Inclusive language remains a hot topic. Despite decades of empirical evidence and revisions of formal language use, many inclusive adaptations of English and German continue to be ignored or contested. But how to convince speakers of the importance of inclusive language? Rewriting Language provides one possible answer: by engaging readers with the ...
What constitutes a healthy diet? Mainstream media and advertisers would like you to think that the answer to this question is complicated and controversial. But science, fortunately, tells us otherwise.
A Conversation about Healthy Eating brings together all the relevant science about healthy eating in one place, and it's exactly that - a c...
There's a lot of outdated information on the Web that leads new PHP users astray, propagating bad practices and insecure code. PHP: The Right Way is an easy-to-read, quick reference for PHP popular coding standards, links to authoritative tutorials around the Web and what the contributors consider to be best practices at the present time.
T...
This book walks you through a patterns-based approach to building real-world cloud solutions. The patterns apply to the development process as well as to architecture and coding practices.
Developers who are curious about developing for the cloud, considering a move to the cloud, or are new to cloud development will find here a concise overview ...
When running a web application or service, there are three crucial elements to keep tabs on: availability, performance, and usage. A wide variety of technologies are available to monitor these things, but one that stands apart is Application Insights, a developer tool available through the Microsoft Azure cloud platform. In Application Insights Suc...
Custom languages provide many benefits, but many people fear the complexity that comes with trying to deploy them. Author Vassili Kaplan sweeps away the obstacles and shows how custom languages are a tool within reach of any developer. With Implementing a Custom Language Succinctly, readers will discover just how much they can accomplish with the s...
Design research, or design studies as it is also called, has been gaining momentum as a field of academic inquiry since the beginning of 20th century. Originally, design research focused on design methods and processes but it has moved to cover more varied research questions related to design. Current research topics include, for example, how to st...
Online communities provide a wide range of opportunities for supporting a cause, marketing a product or service, or building open source software. The Art of Community helps you recruit members, motivate them, and manage them as active participants. Author Jono Bacon offers experiences and observations from his 14-year effort to build and manage co...
This book aims to teach the Python programming language using a practical approach. Its method is quite simple: after a short introduction to each topic, the reader is invited to learn more by solving the proposed exercises.
These exercises have been used extensively in my web development and distributed computing classes at the Superior School ...
Games are increasingly becoming the focus for research due to their cultural and economic impact on modern society. However, there are many different types of approaches and methods than can be applied to understanding games or those that play games. This book provides an introduction to various game research methods that are useful to students in ...
Most creative writing textbooks cover the three popular categories of literature: poetry, nonfiction, and fiction. This textbook is different in two ways, then, because not only does it attempt to cover more genres.
Creative writing is a massive and inexact field. Telling stories by ways of poetry, short stories, novels, and other media can be c...
The technology of mechanized program verification can play a supporting role in many kinds of research projects in computer science, and related tools for formal proof-checking are seeing increasing adoption in mathematics and engineering. This book provides an introduction to the Coq software for writing and checking mathematical proofs. It takes ...
This book is a collection of short interviews with 14 prominent individuals from different parts of the world, from Australia to Canada, and of different occupations, from low-level programmers to physicists and musicians, asking them a more-or-less similar set of questions on the following topics: their general attitude to programming, attitude to...
Innovation is the forgotten key to modern systems development - the element that defines the enterprising engineer, the thriving software firm and the cutting edge software application. Traditional forms of technical education pay little attention to creativity - often encouraging overly rationalistic ways of thinking which stifle the ability to in...
A refreshing intervention in dance studies, this book brings together elements of historiography, cultural memory, folklore, and dance across comparatively narrow but markedly heterogeneous localities. Rooted in investigations of often newly discovered primary sources, the essays afford many opportunities to compare sociocultural and political reac...
A unified treatment of the most important results in the study of fractional graph concepts, this volume explores the various ways in which integer-valued concepts can be modified to derive nonintegral values. It begins with the general fractional theory of hypergraphs and presents in-depth coverage of fundamental and advanced topics. Subjects incl...
Designed for those wishing to study mathematics beyond linear algebra but unready for abstract material, this "invitation" to the excitement of dynamical systems appeals to readers from a wide range of backgrounds. Rather than taking a theorem-proof-corollary-remark approach, it stresses geometry and intuition. Topics include both the cla...
Making up Numbers: A History of Invention in Mathematics offers a detailed but accessible account of a wide range of mathematical ideas. Starting with elementary concepts, it leads the reader towards aspects of current mathematical research.
The book explains how conceptual hurdles in the development of numbers and number systems were overcome i...