This book offers a comprehensive and readable introduction to modern business and data analytics. It is based on the use of Excel, a tool that virtually all students and professionals have access to. The explanations are focused on understanding the techniques and their proper application, and are supplemented by a wealth of in-chapter and end-of-c...
The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainab...
This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in m...
What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the principles and tools of management. This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, ...
This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark ...
Introducing Microsoft Power BI enables you to evaluate when and how to use Power BI. Get inspired to improve business processes in your company by leveraging the available analytical and collaborative features of this environment.
This book is targeted to a variety of readers. There are information workers and people who are totally new to the B...
The Algorithms Notes for Professionals book is compiled from Stack Overflow Documentation, the content is written by the beautiful people at Stack Overflow....
Intermediate Financial Accounting Volume 1 developed in collaboration by Athabasca University and Lyryx, is intended for a first course in Intermediate Financial Accounting, and presumes that students have already completed one or two Introductory Financial Accounting courses. The textbook reflects current International Financial Reporting Standard...
Intermediate Financial Accounting Volume 2 developed in collaboration by Athabasca University and Lyryx, is intended for the second of two in Intermediate Financial Accounting courses. It presumes that students have already completed the Introductory Financial Accounting, and the first Intermediate Financing Accounting course. The textbook reflects...
The processes for gathering, organizing, analyzing, and ultimately infusing AI throughout your organization can be thought of as a ladder. A ladder helps you climb far higher than you could go on your own by turning an impossible leap into a series of steps. Knowing what the ladder looks like helps you evaluate your organization's readiness fo...
In the decade and a half since Napster first emerged, forever changing the face of digital culture, the claim that "internet pirates killed the music industry" has become so ubiquitous that it is treated as common knowledge. Piracy is a scourge on legitimate businesses and hard-working artists, we are told, a "cybercrime" simila...
The SQL Notes for Professionals book is compiled from Stack Overflow Documentation, the content is written by the beautiful people at Stack Overflow....
While many resources for network and IT security are available, detailed knowledge regarding modern web application security has been lacking - until now. This practical guide provides both offensive and defensive security concepts that software engineers can easily learn and apply.
Andrew Hoffman, a senior security engineer at Salesforce, intro...
This open book presents recent research and hot topics in the field of real estate science in Japan. It features carefully selected English translations of peer-reviewed papers and excellent articles published in the Japanese Journal of Real Estate Sciences, as well as papers presented at the Japan Association of Real Estate Sciences (JARES) annual...
This unique open book features a selection of Living Cases on Corporate Governance, which were developed and compiled by chairpersons, members of the board of directors, and CEOs in various countries, working in close collaboration with prominent researchers. Each Living Case addresses a current issue that a given company or institution needs to re...
This open book assesses the consequences of Brexit for the control of illicit trade in tobacco products in the UK and EU. Based on the currently applicable legal framework, it examines the significance of a possible non-application of the acquis communautaire in the UK in matters relating to anti-illicit trade in tobacco legislation. It also analys...
C# Features Succinctly is a concise guide to the significant features packaged in C# 7, 8, and 9. To help readers understand the evolution of the language, author Dirk Strauss first covers the important additions that arrived in version 7, such as tuples, pattern matching, and out variables. Next, he covers more than a dozen features in version 8, ...
The home computer boom of the 1980s brought with it now iconic machines such as the ZX Spectrum, BBC Micro, and Commodore 64. Those machines would inspire a generation. Written by Tim Danton.
The Computers That Made Britain (300 pages, hardback) tells the story of 19 of those computers - and what happened behind the scenes. With dozens of new in...
This open book was written for a community college introductory course in spreadsheets utilizing Microsoft Excel. While the figures shown utilize Excel 2019, the textbook was written to be applicable to other versions of Excel as well. The book introduces new users to the basics of spreadsheets and is appropriate for students in any major who have ...
When most people think of piracy, they think of Bittorrent and The Pirate Bay. These public manifestations of piracy, though, conceal an elite worldwide, underground, organized network of pirate groups who specialize in obtaining media - music, videos, games, and software - before their official sale date and then racing against one another to rele...
Each chapter comprises a separate study on some optimization problem giving both an introductory look into the theory the problem comes from and some new developments invented by author(s). Usually some elementary knowledge is assumed, yet all the required facts are quoted mostly in examples, remarks or theorems....
Even as spending on digital transformation continues to skyrocket, mainframes nevertheless have major advantages for global enterprises. These systems still process huge amounts of information and allow for highly secure transactions. In this practical book, author Tom Taulli shows software developers how to pursue a hybrid approach by integrating ...
This open book is a dynamic guide incorporating the essential skills needed to build a foundation in Financial Analysis. Students and readers will learn how to insightfully read a Financial Statement, utilize key financial ratios in order to derive forward-looking investment-related inferences from the accounting data, engage in elementary forecast...
Principles of Finance is targeted at the core finance course for undergraduate business majors. The book is designed for conceptual accessibility to students who are relatively early in their business curriculum, yet it is also suitable for more advanced students. Due to the wide range of audiences and course approaches, the book is designed to be ...
The power of artificial intelligence may be intimidating, but Microsoft provides the Bot Framework Composer to simplify the process of building conversational AI bots. Conversational bots are especially useful in serving different segments of a business, like customer support, sales, and administration. In this ebook, author Ed Freitas gets you up ...
Understanding the music industry as it exists today requires an understanding of how it developed over time. Today's music industry would most certainly not be the one anybody would design from scratch. It has many inefficiencies and quirks that reflect the economic pressures and musical concerns of bygone ages.
The history of music is clos...