A modern web-marketing book that outlines a multi-modal system for growing a website with SEO, Google AdWords/Facebook Ads, Conversion Optimisation, Copywriting/Classic Persuasion/Behavioural Psychology, Google Analytics, Statistical Significance, Email Marketing, and Remarketing. When I launched my first web application it started off with zero tr...
Exploring Business introduces students to business roles and concepts in an exciting way. This text will help you decide whether business is right for you and, if so, what areas of business you'd like to study further.
Exploring Business is adapted from a work produced by a publisher who has requested that they and the original author not r...
This book is intended for an undergraduate or MBA level Financial Accounting course. It covers the standard topics in a standard sequence, utilizing the Socratic method of asking and answering questions....
Take pictures and shoot video with your Raspberry Pi. Connecting a High Quality Camera or Camera Module turns your favourite credit-card-sized computer into a powerful digital camera. Learn how to set up and control the camera to capture stills and video footage. Discover the numerous modes and effects available, and use the camera in a variety of ...
This important textbook has been revised and updated to continue its focus on the link between ethics and economic policy analysis, whilst ensuring that perspectives addressing the moral limits of the market, latest behavioural economics literature, and the changes in inequality over the years are included. Basic philosophical concepts are systemat...
This comprehensive textbook describes the synthesis, characterization and technical and engineering applications of polymers. Offering a broad and balanced introduction to the basic concepts of macromolecular chemistry and to the synthesis and physical chemistry of polymers, it is the ideal text for graduate students and advanced Masters students s...
Evolutionary Research in Archaeology seeks to provide a comprehensive overview of contemporary evolutionary research in archaeology. The book will provide a single source for introduction and overview of basic and advanced evolutionary concepts and research programs in archaeology. Content will be organized around four areas of critical research in...
This enzymology textbook for graduate and advanced undergraduate students covers the syllabi of most universities where this subject is regularly taught. It focuses on the synchrony between the two broad mechanistic facets of enzymology: the chemical and the kinetic, and also highlights the synergy between enzyme structure and mechanism. Designed f...
This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as a guide to the field by practitioners. The book has contributions from experts in top universities and industry. The editors have taken extreme care to ensure continuity across the chapters...
This text finally collects all the introductory aspects of beer brewing science into one place for undergraduate brewing science courses. This expansive and detailed work is written in conversational style, walking students through all the brewing basics from the origin and history of beer to the brewing process to post-brew packaging and quality c...
Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school ...
This textbook presents fundamental machine learning concepts in an easy to understand manner by providing practical advice, using straightforward examples, and offering engaging discussions of relevant applications. The main topics include Bayesian classifiers, nearest-neighbor classifiers, linear and polynomial classifiers, decision trees, neural ...
This textbook offers a comprehensive overview of applied demography by presenting both basic concepts and methodological techniques. It allows students from the social and human sciences, demographers, consultants and anyone interested in applied demography to gain an understanding of a wide range of practical applications of demographic concepts, ...
This book provides a balanced presentation of the fundamental principles of cardiovascular biomechanics research, as well as its valuable clinical applications. Pursuing an integrated approach at the interface of the life sciences, physics and engineering, it also includes extensive images to explain the concepts discussed.Cardiovascular biome...
This textbook provides an overview for students in Criminology and Criminal Justice about the overlap between the criminal justice system and mental health. It provides an accessible overview of basic signs and symptoms of major mental illnesses and size of scope of justice-involved individuals with mental illness.In the United States, the cri...
This book covers the content of European postgraduate spine surgery courses, using a case-based approach. A step-wise solution to a real clinical problem is described and compared to the best available evidence. A weighted conclusion is provided on how to bridge the gap (if there is one) between standard of care and evidence-based medicine.Spine Su...
This book provides students and practicing engineers with a comprehensive guide to off-grid electrification: from microgrids and energy kiosks to solar home systems and solar lanterns. As the off-grid electrification industry grows, universities are starting and expanding courses and programs in humanitarian engineering and appropriate technology. ...
In this updated edition of a groundbreaking text, concepts such as energy return on investment (EROI) provide powerful insights into the real balance sheets that drive our "petroleum economy." Hall and Klitgaard explore the relation between energy and the wealth explosion of the 20th century, and the interaction of internal limits to grow...
This book approaches the study of critical care with teaching in mind. In medicine "teachable moments" usually occur in clinical context, where the engagement in a real case exemplifies principles of diagnosis or therapy. In order to replicate the teaching method, selected cases are presented within each chapter offering the reader an opp...
What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the principles and tools of management. This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, ...
Imagine a situation where your services report healthy and serving but you receive multiple user reports of poor availability. How are these users accessing your service? Most likely, they are using your service through a client application, such as a mobile application on their phone. SRE traditionally has only supported systems and services run i...
The official book from Google for students preparing for careers in marketing. Learn to: Create effective Internet advertising, target advertising to people when they're ready to buy, control you advertising budget, and build your brand....
Intermediate Financial Accounting Volume 1 developed in collaboration by Athabasca University and Lyryx, is intended for a first course in Intermediate Financial Accounting, and presumes that students have already completed one or two Introductory Financial Accounting courses. The textbook reflects current International Financial Reporting Standard...
Intermediate Financial Accounting Volume 2 developed in collaboration by Athabasca University and Lyryx, is intended for the second of two in Intermediate Financial Accounting courses. It presumes that students have already completed the Introductory Financial Accounting, and the first Intermediate Financing Accounting course. The textbook reflects...
James McCaffrey leads you through the fundamental concepts of neural networks, including their architecture, input-output, tanh and softmax activation, back-propagation, error and accuracy, normalization and encoding, and model interpretation. Although most concepts are relatively simple, there are many of them, and they interact with each other in...
Microsoft's HoloLens applications exist in the ever-expanding realm of mixed reality. In HoloLens Succinctly, author Lars Klint guides readers into the various segments of this augmented world, outlining the architecture of HoloLens apps, exploring code and design issues, and offering step-by-step instruction on inputting data so that users ca...
Microsoft CNTK (Cognitive Toolkit, formerly Computational Network Toolkit), an open source code framework, enables you to create feed-forward neural network time series prediction systems, convolutional neural network image classifiers, and other deep learning systems. In Introduction to CNTK Succinctly, author James McCaffrey offers instruction on...
The purpose of this book is to shed light on the performance and personal competencies of information technology (IT) project managers in South Africa. Predictive models are built to determine what project managers consider the crucial competencies they should possess to deliver an IT project successfully. This investigation takes place in the cont...
The ideal reader for this book will be quantitatively literate and has a basic understanding of statistical concepts and R programming. The book gives a rigorous treatment of the elementary concepts in statistical inference from a classical frequentist perspective. After reading this book and performing the exercises, the student will understand th...
Ethnicity and Race in the UK examines the state of racial inequality in a wide range of areas in post-Brexit Britain, including employment, health care, education, criminal justice, housing, and representation in the arts and media. Written to coincide with the fiftieth anniversary of the UK Race Relations Act of 1968 as well as the founding of the...
The demand for skilled data science practitioners in industry, academia, and government is rapidly growing. This book introduces concepts and skills that can help you tackle real-world data analysis challenges. It covers concepts from probability, statistical inference, linear regression and machine learning. It also helps you develop skills such a...