How do you price your software? Is it art, science or magic? How much attention should you pay to your competitors?
This short handbook will provide you with the theory, practical advice and case studies you need to stop yourself from reaching for the dice.
Neil Davidson is co-founder of Red Gate Software. Redgate was founded in 1999 and now ...
This book is an outcome of the EU's Horizon 2020 project 'Financial and Institutional Reforms for an Entrepreneurial Society' (FIRES). Building on historical, economic and legal analysis, and combining methods and data across disciplines, the authors provide policymakers, stakeholders and scholars with valuable new tools for assessin...
This book provides a practical philosophy for promoting students' sophisticated thinking from Early Childhood to PhD in ways that explicitly interconnect across the years of education. It will help teachers, academics and the broader learning and teaching community to understand and implement these connections by introducing a conceptual frame...
This book for courses in Digital Systems Design introduces students to the fundamental hardware used in modern computers. Coverage includes both the classical approach to digital system design (i.e., pen and paper) in addition to the modern hardware description language (HDL) design approach (computer-based). Using this textbook enables readers to ...
This book for courses in Digital Systems Design introduces students to the fundamental hardware used in modern computers. Coverage includes both the classical approach to digital system design (i.e., pen and paper) in addition to the modern hardware description language (HDL) design approach (computer-based). Using this textbook enables readers to ...
This text finally collects all the introductory aspects of beer brewing science into one place for undergraduate brewing science courses. This expansive and detailed work is written in conversational style, walking students through all the brewing basics from the origin and history of beer to the brewing process to post-brew packaging and quality c...
The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the com...
This textbook introduces readers to the fundamental hardware used in modern computers. The only pre-requisite is algebra, so it can be taken by college freshman or sophomore students or even used in Advanced Placement courses in high school. This book presents both the classical approach to digital system design (i.e., pen and paper) in addition ...
The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainab...
This textbook provides an overview for students in Criminology and Criminal Justice about the overlap between the criminal justice system and mental health. It provides an accessible overview of basic signs and symptoms of major mental illnesses and size of scope of justice-involved individuals with mental illness.In the United States, the cri...
This textbook examines a wide range of humanitarian action issues in five parts, presented by specialists from different academic fields. The respective parts reflect the five core modules of the International NOHA Joint Master’s Programme “International Humanitarian Action”: a) World Politics, b) International Law, c) Public Health, d) Anthr...
This comprehensive book examines the organization, financing, delivery, and outcomes of behavioral health (i.e., alcohol, drug abuse, and mental health) services from both U.S. and global perspectives. Addressing the need for more integrative and collaborative approaches in public health and behavioral health initiatives, the book covers the fundam...
This volume introduces the reader to the wide range of methods that digital humanities employ, and offers a practical guide to the study, interpretation, and presentation of cultural material and practices. In this instance, the editors consider digital humanities to include both the use of computing to understand cultural material in new ways, and...
This casebook provides a set of cases that reveal the current complexity of medical decision-making, ethical reasoning, and communication at the end of life for hospitalized patients and those who care for and about them. End-of-life issues are a controversial part of medical practice and of everyday life. Working through these cases illuminates bo...
The 2nd edition of Evidence-Based Practice in Clinical Social Work continues to bridge the gap between social work research and clinical practice, presenting EBP as both an effective approach to social work and a broader social movement. Building on the models and insights outlined in the first edition, this new edition provides updated research an...
This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark ...
Microsoft Azure is Microsoft's cloud computing platform, providing a wide variety of services you can use without purchasing and provisioning your own hardware. Azure enables the rapid development of solutions and provides the resources to accomplish tasks that may not be feasible in an on-premises environment. Azure's compute, storage, n...
The Infrastructure Change Management (ICM) program at Google drives migrations, deprecations, and other large-scale infrastructure changes. Case studies in this book explore how infrastructure change projects are managed at Google. From these case studies, we'll provide insight into lessons learned from these different approaches, and provide ...
The Angular 2+ Notes for Professionals book is compiled from Stack Overflow Documentation, the content is written by the beautiful people at Stack Overflow....
SQL Server is a very complex and powerful product, but it provides tremendous amounts of data about itself. You can use this metadata to improve your database design, increase performance, review security, and more. Joseph D. Booth will show readers sample scripts and queries using information schema views as well as SQL Server-specific views in SQ...
Enterprise Cloud Strategy - Guidance for enterprises looking for proven methods to take their application portfolio to the cloud.
What if you were able to achieve both efficiency and innovation in all business domains and applications across your entire portfolio? What if you could take advantage of the cloud and all of its resources and feature...
This book summarises a number of core ideas relevant to Computational Engineering and Scientific Computing using Python. The emphasis is on introducing some basic Python (programming) concepts that are relevant for numerical algorithms. The later chapters touch upon numerical libraries such as numpy and scipy each of which deserves much more space ...
AI assistants represent a significant frontier for development. But the complexities of such systems pose a significant barrier for developers. In Natural Language Processing Succinctly, author Joseph Booth will guide readers through designing a simple system that can interpret and provide reasonable responses to written English text. With this fou...
Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from...
Cloud applications have a unique set of characteristics. They run on commodity hardware, provide services to untrusted users, and deal with unpredictable workloads. These factors impose a range of problems that you, as a designer or developer, need to resolve. Your applications must be resilient so that they can recover from failures, secure to pro...
Security in software development should be a first-order requirement, but it's often implemented in projects as an afterthought. With Application Security in .NET Succinctly, author Stan Drapkin provides a refresher of .NET security practices and fills common knowledge gaps for experienced developers and novices alike. Learn about hashes, mach...
This book is an inspirational message about what is possible and practical in the name of learning through mobile media. We present stories from a diverse set of educators, a microcosm of the landscape of mobile media learning.
Each author has found a way to create something new and beautiful in their own world. And though their results are exce...
Online communities provide a wide range of opportunities for supporting a cause, marketing a product or service, or building open source software. The Art of Community helps you recruit members, motivate them, and manage them as active participants. Author Jono Bacon offers experiences and observations from his 14-year effort to build and manage co...
Suppose you sit down at your computer to check your email. One of the messages includes an attached document, which you are to edit. You click the attachment, and it opens up in another window. After you start editing the document, you realize you need to leave for a trip. You save the document in its partially edited state and shut down the comput...
Games are increasingly becoming the focus for research due to their cultural and economic impact on modern society. However, there are many different types of approaches and methods than can be applied to understanding games or those that play games. This book provides an introduction to various game research methods that are useful to students in ...
Illicit financial flows constitute a global phenomenon of massive but uncertain scale, which erodes government revenues and drives corruption in countries rich and poor. In 2015, the countries of the world committed to a target to reduce illicit flows, as part of the UN Sustainable Development Goals. But five years later, there is still no agreemen...
Use the guidance in this comprehensive field guide to gain the support of your top executives for aligning a rational cybersecurity plan with your business. You will learn how to improve working relationships with stakeholders in complex digital businesses, IT, and development environments. You will know how to prioritize your security program, and...