Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization ...
The processes for gathering, organizing, analyzing, and ultimately infusing AI throughout your organization can be thought of as a ladder. A ladder helps you climb far higher than you could go on your own by turning an impossible leap into a series of steps. Knowing what the ladder looks like helps you evaluate your organization's readiness fo...
Living Earth Community: Multiple Ways of Being and Knowing is a celebration of the diversity of ways in which humans can relate to the world around them, and an invitation to its readers to partake in planetary coexistence. Innovative, informative, and highly accessible, this interdisciplinary anthology of essays brings together scholars, writers a...
This book vividly presents the story of Margery Spring Rice, an instrumental figure in the movements of women's health and family planning in the first half of the twentieth century. Margery Spring Rice, née Garrett, was born into a family of formidable female trailblazers - niece of physician and suffragist Elizabeth Garrett Anderson, and of...
Fifty years have passed since the first Earth Day, on 22 April 1970. This accessible, incisive and timely collection of essays brings together a diverse set of expert voices to examine how the Earth's environment has changed over this past half century, and what lies in store for our planet over the coming fifty years.
Earth 2020: An Inside...
There is agency in all we do: thinking, doing, or making. We invent a tune, play, or use it to celebrate an occasion. Or we make a conceptual leap and ask more abstract questions about the conditions for agency. They include autonomy and self-appraisal, each contested by arguments immersing us in circumstances we don't control. But can it be t...
The Node.js Notes for Professionals book is compiled from Stack Overflow Documentation, the content is written by the beautiful people at Stack Overflow....
We intend this work to be less a bestiary of bad ideas about writing than an effort to name bad ideas and suggest better ones. Some of those bad ideas are quite old, such as the archetype of the inspired genius author, the five-paragraph essay, or the abuse of adjunct writing teachers. Others are much newer, such as computerized essay scoring or ga...
This book will challenge widespread assumptions about Hippocrates (and, in the process, about the history of medicine in ancient Greece and beyond) and will also explore the creation of modern myths about the ancient world. Why do we continue to use Hippocrates, and how are new myths constructed around his name? How do news stories and the internet...
Conferences, meet-ups, and user groups are an enormous part of both cultivating a developer community and continuing education in the industry. The stars of such events aren't the free food or the giveaways - they're the speakers, the ones who effectively and efficiently communicate something of value to attendees. In Public Speaking for ...
If you're looking to gain an introduction into the world of user experience (UX) design - or maybe even freshen up your knowledge of the field - then this UX design book is the ideal place to start.
You'll cover a wide range of topics over nine highly readable chapters, with each one acting as a mini crash course. By the end, you'...
A cultural change in the Renaissance freed talented European writers to compose letters rivalling the finest that survived from ancient Rome. This book traces the lives and outlooks of distinguished Britons as revealed in their correspondence. The subjects range from the fierce satirist Jonathan Swift to the long-lived, all-observing Horace Walpole...
This insightful collection of essays explores the ways in which open education can democratise access to education for all. It is a rich resource that offers both research and case studies to relate the application of open technologies and approaches in education settings around the world.
Global in perspective, this book argues strongly for the...
A study of Internet blocking and filtering around the world: analyses by leading researchers and survey results that document filtering practices in dozens of countries.
Many countries around the world block or filter Internet content, denying access to information that they deem too sensitive for ordinary citizens - most often about politics, b...
Most contemporary digital studies are interested in distant-reading paradigms for large-scale literary history. This book asks what happens when such telescopic techniques function as a microscope instead. The first monograph to bring a range of computational methods to bear on a single novel in a sustained fashion, it focuses on the award-winning ...
Daily activity sees data constantly flowing through cameras, the internet, satellites, radio frequencies, sensors, private appliances, cars, smartphones, tablets and the like. Among all the tools currently used, mobile devices, especially mobile phones, smartphones and tablets, are the most widespread, with their use becoming prevalent in everyday ...
Project Management Skills for All Careers offers a framework for managing projects in any career area. The concepts can be applied no matter where you work. As a matter of fact, many of our dislocated workers are trained to become certified in Project Management. Project management skills are essential and invaluable for anyone who initiates or is ...
If you love being involved in theatre and you're also searching for opportunities to make a positive difference in your community, this workbook was written for you. You may think that theatre and all the other things you are passionate about represent different directions in your life, but they don't have to be separate. They can converg...
From IT projects that have trampled all over the guiding principles of successful development, to tips on training your manager to the required standard, each of Phil's tales is shot through with a wild seam of anarchic humour. And yet, in each case, the humor is just a sugar coating for a pill of sage advice, wrought from years of rough-and-t...
A truly effective assistant knows their manager's priorities, concerns and responsibilities as well as they do themselves. They know how to make their manager more effective, and how to help them add value. They work alongside their manager as part of a tight-knit, high-functioning team, sharing a single purpose and workload. Of all teams, of ...
The Internet Myth retraces and challenges the myth laying at the foundations of the network ideologies - the idea that networks, by themselves, are the main agents of social, economic, political and cultural change. By comparing and integrating different sources related to network histories, this book emphasizes how a dominant narrative has extensi...
Welcome to Writing Unleashed, designed for use as a book in first-year college composition programs, written as an extremely brief guide for students, jam-packed with teachers' voices, students' voices, and engineered for fun....
The internet has fundamentally transformed society in the past 25 years, yet existing theories of mass or interpersonal communication do not work well in understanding a digital world. Nor has this understanding been helped by disciplinary specialization and a continual focus on the latest innovations. Ralph Schroeder takes a longer-term view, synt...
Happiness and Utility brings together experts on utilitarianism to explore the concept of happiness within the utilitarian tradition, situating it in earlier eighteenth-century thinkers and working through some of its developments at the end of the nineteenth and beginning of the twentieth centuries. Drawing on a range of philosophical and historic...
Coffeeshops are the most famous example of Dutch tolerance. But in fact, these cannabis distributors are highly regulated. Coffeeshops are permitted to break the law, but not the rules. On the premises, there cannot be minors, hard drugs or more than 500 grams. Nor can a coffeeshop advertise, cause nuisance or sell over five grams to a person in a ...
Historians often assume a one-directional transmission of knowledge and ideas, leading to the establishment of spatial hierarchies defined as centres and peripheries. In recent decades, transnational and global history have contributed to a more inclusive understanding of intellectual and cultural exchanges that profoundly challenged the ways in wh...
Musical Cities represents an innovative approach to scholarly research and dissemination. A digital and interactive 'book', it explores the rhythms of our cities, and the role they play in our everyday urban lives, through the use of sound and music.
Sara Adhitya first discusses why we should listen to urban rhythms in order to design ...
Faced with a global threat to food security, it is perfectly possible that society will respond, not by a dystopian disintegration, but rather by reasserting co-operative traditions. This book, by a leading expert in urban agriculture, offers a genuine solution to today's global food crisis. By contributing more to feeding themselves, cities c...
Brexit will have significant consequences for the country, for Europe, and for global order. And yet much discussion of Brexit in the UK has focused on the causes of the vote and on its consequences for the future of British politics. This volume examines the consequences of Brexit for the future of Europe and the European Union, adopting an explic...
What constitutes a healthy diet? Mainstream media and advertisers would like you to think that the answer to this question is complicated and controversial. But science, fortunately, tells us otherwise.
A Conversation about Healthy Eating brings together all the relevant science about healthy eating in one place, and it's exactly that - a c...
Join us in the quest for building games for Firefox OS, the new mobile operating system by Mozilla. Empowered by this books practical approach you will learn thru examples how to develop a full game from the beginning all the way to the distribution in the Firefox Markeplace....
The ideal reader for this book will be quantitatively literate and has a basic understanding of statistical concepts and R programming. The book gives a rigorous treatment of the elementary concepts in statistical inference from a classical frequentist perspective. After reading this book and performing the exercises, the student will understand th...