A modern web-marketing book that outlines a multi-modal system for growing a website with SEO, Google AdWords/Facebook Ads, Conversion Optimisation, Copywriting/Classic Persuasion/Behavioural Psychology, Google Analytics, Statistical Significance, Email Marketing, and Remarketing. When I launched my first web application it started off with zero tr...
Business Communication for Success is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution.
Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and pro...
Exploring Business introduces students to business roles and concepts in an exciting way. This text will help you decide whether business is right for you and, if so, what areas of business you'd like to study further.
Exploring Business is adapted from a work produced by a publisher who has requested that they and the original author not r...
This book outlines development theory and practice overtime as well as critically interrogates the "cultural turn" in development policy in Latin American indigenous communities, specifically, in Guatemala, Honduras, Ecuador, and Bolivia. It becomes apparent that culturally sustainable development is both a new and old idea, which is simu...
This social work book is the first of its kind, describing practical steps that social workers can take to shape and influence both policy and politics. It prepares social workers and social work students to impact political action and subsequent policy, with a detailed real-world framework for turning ideas into concrete goals and strategies for e...
Philosophy of Race: An Introduction provides plainly written access to a new subfield that has been in the background of philosophy since Plato and Aristotle. Part I provides an overview of ideas of race and ethnicity in the philosophical canon, egalitarian traditions, race in biology, and race in American and Continental Philosophy. Part II addres...
This casebook provides a set of cases that reveal the current complexity of medical decision-making, ethical reasoning, and communication at the end of life for hospitalized patients and those who care for and about them. End-of-life issues are a controversial part of medical practice and of everyday life. Working through these cases illuminates bo...
This timely and applied textbook brings together leading scientists to illustrate how key theories and concepts in social psychology help to predict and explain behavior, and can be successfully applied to benefit social and practical problems. It focuses on robust theories and models known for their successful applications and covers a diverse ran...
This textbook focuses on the criminality and victimization of the elderly population. It provides a global perspective on the extent of elderly crime and victimization, with international comparisons for addressing the problem. It explores the extent and types of crimes committed by the elderly, the characteristics of older criminals, and the respo...
This book teaches the fundamentals of building energy modeling and analysis using open source example applications built with the US DOE's OpenStudio modeling platform and EnergyPlus simulation engine. Designed by researchers at US National Laboratories to support a new generation of high performance buildings, EnergyPlus and OpenStudio are re...
This book demonstrates how popular culture can be successfully incorporated into medical and health science curriculums, capitalising on the opportunity fictional media presents to humanise case studies. Studies show that the vast majority of medical and nursing students watch popular medical television dramas and comedies such as Grey’s Anatomy,...
This book discusses how to train Site Reliability Engineers, or SREs. Before we go any further, we'd like to clarify the term "SRE."
"SRE" means a variety of things:
- Site Reliability Engineer or a Site Reliability Engineering team, based on the context (singular, SRE, or plural, SREs)
- Site Reliability Engineering concep...
Windows Server has powered a generation of organizations, from small businesses to large enterprises. No matter what your role in IT, you can be guaranteed you that have touched Windows Server at some point in your career or at very least you have seen it from afar! This book introduces you to Windows Server 2016, which is the next version of Windo...
In a company, when the business process is defined, employees feel confident in their roles. They understand expectations and can easily identify when something is amiss or requires escalation. In Business Process Flow Mapping Succinctly, Erica Quigley will show you the activities that should occur in order to completely define a business process s...
The Java Notes for Professionals book is compiled from Stack Overflow Documentation, the content is written by the beautiful people at Stack Overflow....
Rider is the new .NET-centric IDE from JetBrains. In Rider Succinctly, author Dmitri Nesteruk introduces it to developers and provides an overview on its origins, functions, and features. With this ebook, readers will be ready to begin developing using Rider....
Video games are a massive market, but reaching an audience requires supporting many platforms. MonoGame offers a near-complete implementation of XNA 4 that makes it possible to develop games for iOS, Android, Mac OS X, Linux, Windows, PlayStation Vita, Xbox One, and PlayStation 4. In MonoGame Succinctly, author Jim Perry offers an introduction to M...
This tutorial introduces libelf, a library for reading and writing object code in the Extensible Linking Format (ELF) file format.
- Getting started with libelf: obtaining a handle to an ELF object, establishing a working ELF version, and handling errors reported by libelf.
- How ELF data structures are laid out in-memory and on disk, the notions...
Recent acts of terrorism and the current unrest in the Middle East remind us how important it is to understand the relationship between violence, peace and democracy. In a challenging and insightful essay, Amartya Sen explores ideas around 'organised violence' (such as war, genocide and terrorism) and violence against the individual. High...
Project Management Skills for All Careers offers a framework for managing projects in any career area. The concepts can be applied no matter where you work. As a matter of fact, many of our dislocated workers are trained to become certified in Project Management. Project management skills are essential and invaluable for anyone who initiates or is ...
A truly effective assistant knows their manager's priorities, concerns and responsibilities as well as they do themselves. They know how to make their manager more effective, and how to help them add value. They work alongside their manager as part of a tight-knit, high-functioning team, sharing a single purpose and workload. Of all teams, of ...
The purpose of this book is to shed light on the performance and personal competencies of information technology (IT) project managers in South Africa. Predictive models are built to determine what project managers consider the crucial competencies they should possess to deliver an IT project successfully. This investigation takes place in the cont...
Brexit will have significant consequences for the country, for Europe, and for global order. And yet much discussion of Brexit in the UK has focused on the causes of the vote and on its consequences for the future of British politics. This volume examines the consequences of Brexit for the future of Europe and the European Union, adopting an explic...
Given the increasing attention to managing, publishing, and preserving research datasets as scholarly assets, what competencies in working with research data will graduate students in STEM disciplines need to be successful in their fields? And what role can librarians play in helping students attain these competencies? In addressing these questions...
Software developers work rhetorically to make meaning through the code they write. In some ways, writing code is like any other form of communication; in others, it proves to be new, exciting, and unique. In Rhetorical Code Studies, Kevin Brock explores how software code serves as meaningful communication through which software developers construct...
Across the Western world, full membership of society is established through entitlements to space and formalized in the institutions of property and citizenship. Those without such entitlements are deemed less than fully human as they struggle to find a place where they can symbolically and physically exist. Written by an anthropologist who acciden...
Office 365 is Microsoft's smart and simple answer to cloud computing. Using the various programs in Office 365, you can do all the tasks you're used to doing in your favorite Office applications - write documents, create presentations, check email, manage your calendar, crunch numbers, and more - and then share what you create in real tim...
Innovation is the forgotten key to modern systems development - the element that defines the enterprising engineer, the thriving software firm and the cutting edge software application. Traditional forms of technical education pay little attention to creativity - often encouraging overly rationalistic ways of thinking which stifle the ability to in...
"Narratives of Memory, Migration, and Xenophobia in the European Union and Canada" explores the role of memory and narratives of the past political tools and opportunities for cultural reconciliation. This is an edited volume that compiles the proceedings of an interdisciplinary conference and graduate field school that took place in the ...
Chronicles from Kashmir explores this question through a site-adaptive 24-hour theatrical performance. Developed between 2013 and 2018 by the Ensemble Kashmir Theatre Akademi and Nandita Dinesh, the play uses a durational, promenade format to immerse its audience within a multitude of perspectives on life in Kashmir. From a wedding celebration that...
This ground-breaking collection of essays examines the scope and consequences of digital vigilantism - a phenomenon emerging on a global scale, which sees digital audiences using social platforms to shape social and political life. Longstanding forms of moral scrutiny and justice seeking are disseminated through our contemporary media landscape, an...
This open book addresses a variety of issues relating to bioethics, in order to initiate cross-cultural dialogue. Beginning with the history, it introduces various views on bioethics, based on specific experiences from Japan. It describes how Japan has been confronted with Western bioethics and the ethical issues new to this modern age, and how it ...