We've all heard it: according to Hal Varian, statistics is the next sexy job. Five years ago, in What is Web 2.0, Tim O'Reilly said that "data is the next Intel Inside." But what does that statement mean? Why do we suddenly care about statistics and about data? This report examines the many sides of data science - the technologi...
Imagine you had to write a postmortem containing statements like these?
- We were unable to resolve the outage as quickly as we would have hoped because our decision making was impacted by extreme stress.
- We spent two hours repeatedly applying the fix that worked during the previous outage, only to find out that it made no difference in this on...
This open access monograph argues established democratic norms for freedom of expression should be implemented on the internet. Moderating policies of tech companies as Facebook, Twitter and Google have resulted in posts being removed on an industrial scale. While this moderation is often encouraged by governments - on the pretext that terrorism, b...
A modern web-marketing book that outlines a multi-modal system for growing a website with SEO, Google AdWords/Facebook Ads, Conversion Optimisation, Copywriting/Classic Persuasion/Behavioural Psychology, Google Analytics, Statistical Significance, Email Marketing, and Remarketing. When I launched my first web application it started off with zero tr...
The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the com...
The Infrastructure Change Management (ICM) program at Google drives migrations, deprecations, and other large-scale infrastructure changes. Case studies in this book explore how infrastructure change projects are managed at Google. From these case studies, we'll provide insight into lessons learned from these different approaches, and provide ...
This book discusses how to train Site Reliability Engineers, or SREs. Before we go any further, we'd like to clarify the term "SRE."
"SRE" means a variety of things:
- Site Reliability Engineer or a Site Reliability Engineering team, based on the context (singular, SRE, or plural, SREs)
- Site Reliability Engineering concep...
Within an SRE organization, teams usually develop very different automation tools and processes for accomplishing similar tasks. Some of this can be explained by the software they support: different systems require different reliability solutions. But many SRE tasks are essentially the same across all software: compiling, building, deploying, canar...
The official book from Google for students preparing for careers in marketing. Learn to: Create effective Internet advertising, target advertising to people when they're ready to buy, control you advertising budget, and build your brand....
The Little Go Book is a free introduction to Google's Go programming language. It's aimed at developers who might not be quite comfortable with the idea of pointers and static typing. It's longer than the other Little books, but hopefully still captures that little feeling....
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization ...
If you want to build your site's frontend with the single-page application (SPA) model, this hands-on book shows you how to get the job done with Backbone.js. You'll learn how to create structured JavaScript applications, using Backbone's own flavor of model-view-controller (MVC) architecture.
Start with the basics of MVC, SPA, an...
Node.js is an event-based, non-blocking, asynchronous I/O framework that uses Google's V8 JavaScript engine. It is used for developing applications that make heavy use of the ability to run JavaScript both on the client, as well as on server side and therefore benefit from the re-usability of code and the lack of context switching. It is open-...