The official book from Google for students preparing for careers in marketing. Learn to: Create effective Internet advertising, target advertising to people when they're ready to buy, control you advertising budget, and build your brand....
Why do enterprises feel daunted when undertaking a large-scale cloud transformation? A move to the cloud usually offers substantial rewards. Once companies make this transition, they unlock new business opportunities that fundamentally change the way they work. With this report, members of the Google team will show you how to navigate the cultural ...
Cloud Computing is enabling many trends in IT today: microservices, pay-as-you-go pricing, and serverless architectures, to name three. The biggest player in the market's Amazon, who offers the most mature cloud systems through their Amazon Web Services (AWS). Other companies are gaining traction as well: Google invests into their Google Cloud...
A modern web-marketing book that outlines a multi-modal system for growing a website with SEO, Google AdWords/Facebook Ads, Conversion Optimisation, Copywriting/Classic Persuasion/Behavioural Psychology, Google Analytics, Statistical Significance, Email Marketing, and Remarketing. When I launched my first web application it started off with zero tr...
The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides a structured and conceptual approach, allowing students and other readers to understand the com...
The Infrastructure Change Management (ICM) program at Google drives migrations, deprecations, and other large-scale infrastructure changes. Case studies in this book explore how infrastructure change projects are managed at Google. From these case studies, we'll provide insight into lessons learned from these different approaches, and provide ...
Within an SRE organization, teams usually develop very different automation tools and processes for accomplishing similar tasks. Some of this can be explained by the software they support: different systems require different reliability solutions. But many SRE tasks are essentially the same across all software: compiling, building, deploying, canar...
In Google Maps API Succinctly, Mark Lewin gives you a hands-on, beginner-level introduction to developing mapping applications using the Google Maps JavaScript API. Learn the ins and outs of the API so that you can harness the power of Google Maps within your own websites and applications. Lewin will take you from requesting an API key, through add...
This open access monograph argues established democratic norms for freedom of expression should be implemented on the internet. Moderating policies of tech companies as Facebook, Twitter and Google have resulted in posts being removed on an industrial scale. While this moderation is often encouraged by governments - on the pretext that terrorism, b...
For thousands of years, people have been saying that the world is changing and will never again be the same. Yet the profound changes happening today are different, because they result from a specific technological development.
It is now possible, in principle, to remember everything that anyone says, writes, sings, draws, or photographs. Everythi...
Can a system be considered truly reliable if it isn't fundamentally secure? Or can it be considered secure if it's unreliable? Security is crucial to the design and operation of scalable systems in production, as it plays an important part in product quality, performance, and availability. In this book, experts from Google share best prac...
In this book, we describe the components of a launch plan at Google and offer practical methods you might apply to reduce production launch risks for your own products. We include lessons we have learned about what works well for launching Google products, including large products, new features for existing products, and even small products. The le...
This book discusses how to train Site Reliability Engineers, or SREs. Before we go any further, we'd like to clarify the term "SRE."
"SRE" means a variety of things:
- Site Reliability Engineer or a Site Reliability Engineering team, based on the context (singular, SRE, or plural, SREs)
- Site Reliability Engineering concep...
The Android Notes for Professionals book is compiled from Stack Overflow Documentation, the content is written by the beautiful people at Stack Overflow....
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization ...
AI assistants represent a significant frontier for development. But the complexities of such systems pose a significant barrier for developers. In Natural Language Processing Succinctly, author Joseph Booth will guide readers through designing a simple system that can interpret and provide reasonable responses to written English text. With this fou...
There's no question that the goal-setting methodology OKR (Objectives and Key Results) helps companies achieve substantial goals - just ask Google, LinkedIn, and Twitter - but some organizations have struggled to make it work. This O'Reilly report explains how companies use OKRs to create focus, unity, and velocity within their teams, and...
Did fake Twitter accounts help sway a presidential election? What can Facebook and Reddit archives tell us about human behavior? In Mining Social Media, senior BuzzFeed reporter Lam Thuy Vo shows you how to use Python and key data analysis tools to find the stories buried in social media.
Whether you're a professional journalist, an academi...
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid pers...
This book explores the development, trends and research of library and information sciences (LIS) in the digital age. Inside, readers will find research and case studies written by LIS experts, educators and theorists, most of whom have visited China, delivered presentations there and drafted their articles based on feedback they received. As a res...
This open access Pivot demonstrates how a variety of technologies act as innovation catalysts within the banking and financial services sector. Traditional banks and financial services are under increasing competition from global IT companies such as Google, Apple, Amazon and PayPal whilst facing pressure from investors to reduce costs, increase ag...
The number of Android devices running on Intel processors has increased since Intel and Google announced, in late 2011, that they would be working together to optimize future versions of Android for Intel Atom processors. Today, Intel processors can be found in Android smartphones and tablets made by some of the top manufacturers of Android devices...
This book looks at how a democracy can devolve into a post-factual state.The media is being flooded by populist narratives, fake news, conspiracy theories and make-believe. Misinformation is turning into a challenge for all of us, whether politicians, journalists, or citizens. In the age of information, attention is a prime asset and may be convert...
Embedded Firmware Solutions is the perfect introduction and daily-use field guide - for the thousands of firmware designers, hardware engineers, architects, managers, and developers--to Intel's new firmware direction (including Quark coverage), showing how to integrate Intel® Architecture designs into their plans.
Featuring hands-on exampl...
You're sitting on a pile of interesting data. How do you transform that into money? It's easy to focus on the contents of the data itself, and to succumb to the (rather unimaginative) idea of simply collecting and reselling it in raw form. While that's certainly profitable right now, you'd do well to explore other opportunities ...
We've all heard it: according to Hal Varian, statistics is the next sexy job. Five years ago, in What is Web 2.0, Tim O'Reilly said that "data is the next Intel Inside." But what does that statement mean? Why do we suddenly care about statistics and about data? This report examines the many sides of data science - the technologi...
This book explores the conscious and unconscious norms, values, and characteristics that drive behaviors within the high-tech capital of the world, Silicon Valley, and the sector it represents. In an era where the reach and influence of a single industry has the potential to define the future of our world, it has become apparent just how little we ...
When considering "the Internet of Things," it's easy to miss the bigger pattern: we are no longer just building software for individual devices, but creating networks of intelligence and action that make it possible to completely rethink how we organize work, play, and society itself. This report provides the complete text of Tim O&#...
Software development has reached a point where no single developer can understand, see, or control all the component parts, whether it's technical or organizational. The Web is now the computer and it's forced even the simplest applications to become distributed.
Through five thought provoking essays, you'll discover the whys and ...
Imagine you had to write a postmortem containing statements like these?
- We were unable to resolve the outage as quickly as we would have hoped because our decision making was impacted by extreme stress.
- We spent two hours repeatedly applying the fix that worked during the previous outage, only to find out that it made no difference in this on...
This free book explores questions such as why and how did the first biological cells appear? And then complex organisms, brains, societies and –now– connected human societies? Physicists have good models for describing the evolution of the universe since the Big Bang, but can we apply the same concepts to the evolution of aggregated matter –l...
I've already accepted the fact that Bring-Your-Own-Device (BYOD) is a business trend that's here to stay. According to one report I recently read, just 23 percent of enterprise employees use company-sanctioned mobile devices only - meaning 77 percent of employees are using their own devices in some capacity to do their job. 1 As the Chief...