# EXPERT

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization ...

Fifty years have passed since the first Earth Day, on 22 April 1970. This accessible, incisive and timely collection of essays brings together a diverse set of expert voices to examine how the Earth's environment has changed over this past half century, and what lies in store for our planet over the coming fifty years. Earth 2020: An Inside...

The subject of this book is automated learning, or, as we will more often call it, Machine Learning (ML). That is, we wish to program computers so that they can "learn" from input available to them. Roughly speaking, learning is the process of converting experience into expertise or knowledge. The input to a learning algorithm is training...

Developing web apps can be made more difficult by the fact that they do not easily or natively run in desktop environments. This can make a variety of development skills useless, reducing the amount of expertise even the best developers can bring to a project and increasing the workload for producing cross-platform apps. But with the Electron frame...

When processing text files, the awk language is ideal for handling data extraction, reporting, and data-reformatting jobs. This practical guide serves as both a reference and tutorial for POSIX-standard awk and for the GNU implementation, called gawk. This book is useful for novices and awk experts alike. In this thoroughly revised 5th edition, ...

Puzzle-based learning is an active learning technique. With code puzzles, you will learn faster, smarter, and better. Coffee Break Python Slicing is all about growing your Python expertise - one coffee at a time. The focus lies on the important slicing technique to access consecutive data ranges. Understanding slicing thoroughly is crucial for y...

The Petrie Museum of Egyptian Archaeology first opened its doors in 1915, and since then has attracted visitors from all over the world as well as providing valuable teaching resources. Named after its founder, the pioneering archaeologist Flinders Petrie, the Museum holds more than 80,000 objects and is one of the largest and finest collections o...

Happiness and Utility brings together experts on utilitarianism to explore the concept of happiness within the utilitarian tradition, situating it in earlier eighteenth-century thinkers and working through some of its developments at the end of the nineteenth and beginning of the twentieth centuries. Drawing on a range of philosophical and historic...

Leading Cities is a global review of the state of city leadership and urban governance today. Drawing on research into 202 cities in 100 countries, the book provides a broad, international evidence base grounded in the experiences of all types of cities. It offers a scholarly but also practical assessment of how cities are led, what challenges thei...

Faced with a global threat to food security, it is perfectly possible that society will respond, not by a dystopian disintegration, but rather by reasserting co-operative traditions. This book, by a leading expert in urban agriculture, offers a genuine solution to today's global food crisis. By contributing more to feeding themselves, cities c...

Brexit will have significant consequences for the country, for Europe, and for global order. And yet much discussion of Brexit in the UK has focused on the causes of the vote and on its consequences for the future of British politics. This volume examines the consequences of Brexit for the future of Europe and the European Union, adopting an explic...

If you've toyed with Linux and never really caught on to what's happening or have used a graphical interface without really touching the command line this book is for you. The idea is to get you started on the process of using some of the commands available in Linux so that you: Feel comfortable running commands; You understand a littl...

This book is an inspirational message about what is possible and practical in the name of learning through mobile media. We present stories from a diverse set of educators, a microcosm of the landscape of mobile media learning. Each author has found a way to create something new and beautiful in their own world. And though their results are exce...

The Public Domain Song Anthology by David Berger and Chuck Israels is a collection of 348 popular songs with modern and traditional harmonization for both study and performance. This open educational resource was curated by two leading jazz repertory experts and consists of songs in the US public domain. This anthology is the first of its kind and ...

Innovation is the forgotten key to modern systems development - the element that defines the enterprising engineer, the thriving software firm and the cutting edge software application. Traditional forms of technical education pay little attention to creativity - often encouraging overly rationalistic ways of thinking which stifle the ability to in...

What can the architecture of ancient ships tell us about their capacity to carry cargo or to navigate certain trade routes? How do such insights inform our knowledge of the ancient economies that depended on maritime trade across the Mediterranean? These and similar questions lie behind Sailing from Polis to Empire, a fascinating insight into th...

Researchers and practitioners from within the continent explore why Africa is so vulnerable to disease, and show how this vulnerability is closely linked to political and economic factors. They demonstrate how these same factors determine the way epidemics are treated. Authors extract lessons from case studies in different parts of Africa; chall...

Your customers demand and deserve better security and privacy in their software. This book is the first to detail a rigorous, proven methodology that measurably minimizes security bugs - the Security Development Lifecycle (SDL). In this long-awaited book, security experts Michael Howard and Steve Lipner from the Microsoft Security Engineering Team ...

The idea that the digital age has revolutionized our day-to-day experience of the world is nothing new, and has been amply recognized by cultural historians. In contrast, Stephen Robertson's BC: Before Computers is a work which questions the idea that the mid-twentieth century saw a single moment of rupture. It is about all the things that we ...

This open access book provides an extensive review of ethical and regulatory issues related to human infection challenge studies, with a particular focus on the expansion of this type of research into endemic settings and/or low- and middle-income countries (LMICs). Human challenge studies (HCS) involve the intentional infection of research partici...

This new open access edition supported by the Fragility Fracture Network aims at giving the widest possible dissemination on fragility fracture (especially hip fracture) management and notably in countries where this expertise is sorely needed. It has been extensively revised and updated by the experts of this network to provide a unique and reliab...

Get a head start evaluating Windows 10-with technical insights from award-winning journalist and Windows expert Ed Bott. This guide introduces new features and capabilities, providing a practical, high-level overview for IT professionals ready to begin deployment planning now. The goal of this book is to help you sort out what's new in Wind...

In this truly unique technical book, today's leading software architects present valuable principles on key development issues that go way beyond technology. More than four dozen architects - including Neal Ford, Michael Nygard, and Bill de hOra - offer advice for communicating with stakeholders, eliminating complexity, empowering developers, ...

Thread-safe, reliable, and lightning-fast, Rust has been the most loved programming language on Stack Overflow for four years and counting! This open source systems language gets its amazing speed in large part from its memory safety - and without resource-greedy garbage collection. Offering freedom from a runtime requirement, a rich type system, a...

This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-medi...

Discover how to deliver reliable, high-performance APIs with our NGINX Real-Time API Handbook. Compiled by leading experts on real-time API management, this handbook is a comprehensive guide to reducing latency in your applications and APIs without making any compromises. Learn why now, more than ever, your APIs need to perform in real time to meet...

Have you ever looked deep into the eyes of an animal and felt entirely known? Often, the connections we share with non-human animals represent our safest and most reliable relationships, offering unique and profound opportunities for healing in periods of hardship. This book focuses on research developments, models, and practical applications of hu...

This open book presents a topical, comprehensive and differentiated analysis of Germany's public administration and reforms. It provides an overview on key elements of German public administration at the federal, Länder and local levels of government as well as on current reform activities of the public sector. It examines the key institution...

This open book provides a concise yet comprehensive overview on how to build a quality management program for hematopoietic stem cell transplantation (HSCT) and cellular therapy. The text reviews all the essential steps and elements necessary for establishing a quality management program and achieving accreditation in HSCT and cellular therapy. Spe...

This open book offers up-to-date advice and practical guidance on how to undertake a discrete choice experiment as a tool for environmental valuation. It discusses crucial issues in designing, implementing and analysing choice experiments. Compiled by leading experts in the field, the book promotes discrete choice analysis in environmental valuatio...

This open book describes the serious threat of invasive species to native ecosystems. Invasive species have caused and will continue to cause enormous ecological and economic damage with ever increasing world trade. This multi-disciplinary book, written by over 100 national experts, presents the latest research on a wide range of natural science an...

This open book investigates the transnationally connected history of Arab Christian communities in Palestine during the British Mandate (1918-1948) through the lens of the birth of cultural diplomacy. Relying predominantly on unpublished sources, it examines the relationship between European cultural agendas and local identity formation processes a...