Microeconomics: Markets, Methods, and Models by D.Curtis and I. Irvine provides concise yet complete coverage of introductory microeconomics theory, application and policy. The textbook begins with an explanation and development of the standard tools of analysis in the discipline and carries on to investigate the meaning of 'well-being' i...
How do you price your software? Is it art, science or magic? How much attention should you pay to your competitors?
This short handbook will provide you with the theory, practical advice and case studies you need to stop yourself from reaching for the dice.
Neil Davidson is co-founder of Red Gate Software. Redgate was founded in 1999 and now ...
This open book provides an in-depth examination of Japan's policy responses to the economic challenges of the 1980s and '90s. While MITI's earlier role in promoting rapid growth has been addressed in other studies, this volume, based on official records and exhaustive interviews, is the first to examine the aftermath of rapid growth ...
This open access volume provides for the first time a comprehensive description and scientific evaluation of underwater archaeological finds referring to human occupation of the continental shelf around the coastlines of Europe and the Mediterranean when sea levels were lower than present. These are the largest body of underwater finds worldwide, a...
This open access book offers the first comprehensive account of the pan-genome concept and its manifold implications.
The realization that the genetic repertoire of a biological species always encompasses more than the genome of each individual is one of the earliest examples of big data in biology that opened biology to the unbounded. The study ...
This important textbook has been revised and updated to continue its focus on the link between ethics and economic policy analysis, whilst ensuring that perspectives addressing the moral limits of the market, latest behavioural economics literature, and the changes in inequality over the years are included. Basic philosophical concepts are systemat...
This book provides semester-length coverage of electronics for embedded systems, covering most common analog and digital circuit-related issues encountered while designing embedded system hardware. It is written for students and young professionals who have basic circuit theory background and want to learn more about passive circuits, diode and bi...
This 3rd edition provides translations of all chapters of the most recent fifth German edition of Motivation and Action, including several entirely new chapters. It provides comprehensive coverage of the history of motivation, and introduces up-to-date theories and new research findings. Early sections provide a broad introduction to, and deep unde...
Evolutionary Research in Archaeology seeks to provide a comprehensive overview of contemporary evolutionary research in archaeology. The book will provide a single source for introduction and overview of basic and advanced evolutionary concepts and research programs in archaeology. Content will be organized around four areas of critical research in...
This volume is a comprehensive, critical introduction to vertebrate zooarchaeology, the field that explores the history of human relations with animals from the Pliocene to the Industrial Revolution. The book is organized into five sections, each with an introduction, that leads the reader systematically through this swiftly expanding field. Sec...
This book deals with one the most interesting aspects of human life - the search for meaning. It discusses how the science of semiotics is equipped to provide insight on what meaning is and how we produce it. Why is it that certain people routinely put their survival at risk by smoking? Why is it that some women make locomotion difficult for themse...
This introductory text covers all the key concepts, relationships, and ideas behind spaceflight and is the perfect companion for students pursuing courses on or related to astronautics. As a crew member of the STS-55 Space Shuttle mission and a full professor of astronautics at the Technical University of Munich, Ulrich Walter is an acknowledged ex...
This textbook introduces readers to the fundamental hardware used in modern computers. The only pre-requisite is algebra, so it can be taken by college freshman or sophomore students or even used in Advanced Placement courses in high school. This book presents both the classical approach to digital system design (i.e., pen and paper) in addition ...
The 6th edition of Structural Dynamics: Theory and Computation is the complete and comprehensive text in the field. It presents modern methods of analysis and techniques adaptable to computer programming clearly and easily. The book is ideal as a text for advanced undergraduates or graduate students taking a first course in structural dynamics. It ...
This book approaches the study of critical care with teaching in mind. In medicine "teachable moments" usually occur in clinical context, where the engagement in a real case exemplifies principles of diagnosis or therapy. In order to replicate the teaching method, selected cases are presented within each chapter offering the reader an opp...
The revised 2nd edition of this book provides the reader with a solid foundation in probability theory and statistics as applied to the physical sciences, engineering and related fields. It covers a broad range of numerical and analytical methods that are essential for the correct analysis of scientific data, including probability theory, distribut...
This textbook is a step-by-step tutorial on the applications of Geographic Information Systems (GIS) in environmental and water resource issues. It provides information about GIS and its applications, specifically using the most advanced ESRI GIS technology and its extensions. Eighteen chapters cover GIS applications in the field of earth sciences ...
This book is aimed at computer science undergraduates late in sophomore or early in junior year, supplying a comprehensive background in qualitative and quantitative data analysis, probability, random variables, and statistical methods, including machine learning.With careful treatment of topics that fill the curricular needs for the course, Probab...
This engaging and clearly written textbook/reference provides a must-have introduction to the rapidly emerging interdisciplinary field of data science. It focuses on the principles fundamental to becoming a good data scientist and the key skills needed to build systems for collecting, analyzing, and interpreting data. The Data Science Design Manual...
That group includes full-time professional trainers, of course, but it also includes IT pros and those brave souls who staff the help desk in corporations. Most of all, it includes the incredibly large population of people who have earned a reputation for being "the person who knows Windows."
With that knowledge comes a seemingly endle...
In this book, we describe the components of a launch plan at Google and offer practical methods you might apply to reduce production launch risks for your own products. We include lessons we have learned about what works well for launching Google products, including large products, new features for existing products, and even small products. The le...
The Infrastructure Change Management (ICM) program at Google drives migrations, deprecations, and other large-scale infrastructure changes. Case studies in this book explore how infrastructure change projects are managed at Google. From these case studies, we'll provide insight into lessons learned from these different approaches, and provide ...
Get a head start deploying Windows 10 - with tips and best practices from experts in the field. This guide shows you how to deploy Windows 10 in an automated way without impacting end users by leveraging System Center Configuration Manager, which is the most used product to deploy Microsoft operating systems in the industry today.
Windows 10 rep...
Intermediate Financial Accounting Volume 1 developed in collaboration by Athabasca University and Lyryx, is intended for a first course in Intermediate Financial Accounting, and presumes that students have already completed one or two Introductory Financial Accounting courses. The textbook reflects current International Financial Reporting Standard...
This book will challenge widespread assumptions about Hippocrates (and, in the process, about the history of medicine in ancient Greece and beyond) and will also explore the creation of modern myths about the ancient world. Why do we continue to use Hippocrates, and how are new myths constructed around his name? How do news stories and the internet...
A cultural change in the Renaissance freed talented European writers to compose letters rivalling the finest that survived from ancient Rome. This book traces the lives and outlooks of distinguished Britons as revealed in their correspondence. The subjects range from the fierce satirist Jonathan Swift to the long-lived, all-observing Horace Walpole...
This book shows us that the way to master complexity is through insight rather than precision. Precision can overwhelm us with information, whereas insight connects seemingly disparate pieces of information into a simple picture. Unlike computers, humans depend on insight. Based on the author's fifteen years of teaching at MIT, Cambridge Unive...
The Petrie Museum of Egyptian Archaeology first opened its doors in 1915, and since then has attracted visitors from all over the world as well as providing valuable teaching resources. Named after its founder, the pioneering archaeologist Flinders Petrie, the Museum holds more than 80,000 objects and is one of the largest and finest collections o...
Happiness and Utility brings together experts on utilitarianism to explore the concept of happiness within the utilitarian tradition, situating it in earlier eighteenth-century thinkers and working through some of its developments at the end of the nineteenth and beginning of the twentieth centuries. Drawing on a range of philosophical and historic...
From paintings and food to illness and icebergs, science is happening everywhere. Rather than follow the path of a syllabus or textbook, Andrew Morris takes examples from the science we see every day and uses them as entry points to explain a number of fundamental scientific concepts - from understanding colour to the nature of hormones - in ways t...
Historians often assume a one-directional transmission of knowledge and ideas, leading to the establishment of spatial hierarchies defined as centres and peripheries. In recent decades, transnational and global history have contributed to a more inclusive understanding of intellectual and cultural exchanges that profoundly challenged the ways in wh...
Drawing Futures brings together international designers and artists for speculations in contemporary drawing for art and architecture.
Despite numerous developments in technological manufacture and computational design that provide new grounds for designers, the act of drawing still plays a central role as a vehicle for speculation. There is a r...