The official book from Google for students preparing for careers in marketing. Learn to: Create effective Internet advertising, target advertising to people when they're ready to buy, control you advertising budget, and build your brand....
In a company, when the business process is defined, employees feel confident in their roles. They understand expectations and can easily identify when something is amiss or requires escalation. In Business Process Flow Mapping Succinctly, Erica Quigley will show you the activities that should occur in order to completely define a business process s...
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization ...
We intend this work to be less a bestiary of bad ideas about writing than an effort to name bad ideas and suggest better ones. Some of those bad ideas are quite old, such as the archetype of the inspired genius author, the five-paragraph essay, or the abuse of adjunct writing teachers. Others are much newer, such as computerized essay scoring or ga...
Conferences, meet-ups, and user groups are an enormous part of both cultivating a developer community and continuing education in the industry. The stars of such events aren't the free food or the giveaways - they're the speakers, the ones who effectively and efficiently communicate something of value to attendees. In Public Speaking for ...
Video games are a massive market, but reaching an audience requires supporting many platforms. MonoGame offers a near-complete implementation of XNA 4 that makes it possible to develop games for iOS, Android, Mac OS X, Linux, Windows, PlayStation Vita, Xbox One, and PlayStation 4. In MonoGame Succinctly, author Jim Perry offers an introduction to M...
If you love being involved in theatre and you're also searching for opportunities to make a positive difference in your community, this workbook was written for you. You may think that theatre and all the other things you are passionate about represent different directions in your life, but they don't have to be separate. They can converg...
Welcome to Writing Unleashed, designed for use as a book in first-year college composition programs, written as an extremely brief guide for students, jam-packed with teachers' voices, students' voices, and engineered for fun....
The internet has fundamentally transformed society in the past 25 years, yet existing theories of mass or interpersonal communication do not work well in understanding a digital world. Nor has this understanding been helped by disciplinary specialization and a continual focus on the latest innovations. Ralph Schroeder takes a longer-term view, synt...
Software developers work rhetorically to make meaning through the code they write. In some ways, writing code is like any other form of communication; in others, it proves to be new, exciting, and unique. In Rhetorical Code Studies, Kevin Brock explores how software code serves as meaningful communication through which software developers construct...
Have you ever wondered how the open source world exists thanks to the contribution of thousands of people all over the world? Is there a way to learn the skills to contribute at maximum, or to improve it?
Open Source is a trending topic every year in the IT world but nobody talks about how to be part of it, instead only to be a consumer.
Join...
Based on extensive archival research, this open access book examines the poetics and politics of the Dublin Gate Theatre (est. 1928) over the first three decades of its existence, discussing some of its remarkable productions in the comparative contexts of avant-garde theatre, Hollywood cinema, popular culture, and the development of Irish-language...
This open proceedings presents a good overview of the current research landscape of industrial robots.The objective of MHI Colloquium is the successful networking at both academic and management level. Thereby, the colloquium focuses an academic exchange at a high level in order to distribute the obtained research results, to determine synergy effe...
This open book explores the experience of working as a craftsperson or designer maker in the contemporary creative economy. The authors utilise evidence from the only major empirical study to explore the skills required and the challenges facing contemporary makers in an increasingly crowded marketplace. Drawing upon 180 interviews with peak organi...
Why do great powers accommodate the rise of some challengers but contain and confront others, even at the risk of war? When Right Makes Might proposes that the ways in which a rising power legitimizes its expansionist aims significantly shapes great power responses. Stacie E. Goddard theorizes that when faced with a new challenger, great powers wil...
In 1760, the French playwright Charles Palissot de Montenoy wrote Les Philosophes - a scandalous farcical comedy about a group of opportunistic self-styled philosophers. Les Philosophes emerged in the charged historical context of the pamphlet wars surrounding the publication of Diderot and d'Alembert's Encyclopédie, and delivered an obl...
In this fascinating collection of essays, an international group of scholars explores the sonic consequences of transcultural contact in the early modern period. They examine how cultural configurations of sound impacted communication, comprehension, and the categorisation of people. Addressing questions of identity, difference, sound, and subjecti...
This open book is about the perception of the independence of the judiciary in Europe. Do citizens and judges see its independence in the same way? Do judges feel that their independence is respected by the users of the courts, by the leadership of the courts and by politicians? Does the population trust the judiciary more than other public institu...
This open book introduces the legacy of Piotr Galperin to a wider audience of researchers, educators and psychologists. Previous translations of Galperin’s work present only some aspects of his conceptual thinking; however, his main contribution to the general, genetic and pedagogical psychology as a unique holistic and systemic approach to stud...
This open volume identifies the common and specific aspects of social mechanisms that generate inequalities, through comparative analyses of different dimensions in which inequalities are expressed. It includes studies on social inequalities in 5 European and 5 Latin American countries, along 11 thematic axes: inequalities in the labour market and ...
This open book attends to the co-creation of digital public services for ageing societies. Increasingly public services are provided in digital form; their uptake however remains well below expectations. In particular, amongst older adults the need for public services is high, while at the same time the uptake of digital services is lower than the ...
This open book offers a unique and practically oriented study of organisational and national conditions for implementing Responsible Research Innovation (RRI) policies and practices. It gives the reader a thorough understanding of the different aspects of RRI, and of barriers and drivers of implementation of RRI related policies. It shows how diffe...
This open book introduces the reader to the foundations of AI and ethics. It discusses issues of trust, responsibility, liability, privacy and risk. It focuses on the interaction between people and the AI systems and Robotics they use. Designed to be accessible for a broad audience, reading this book does not require prerequisite technical, legal o...
This open book adopts a rights-based approach to shed light on the different legal and policy instruments that have been developed to implement circular migration policies in the EU, and their consequences for the rights of migrant workers. It contributes to the understanding of the meaning of this concept in general and in the EU, as well as speci...
Media industry research and EU policymaking are predominantly tailored to large (and, in the latter case, Western) European markets. This open access book addresses the specific qualities of smaller media markets, highlighting their vulnerability to global digital competition and outlining survival strategies for them. New online distribution model...
This open book is a collection of 12 case studies capturing decades of experience improving health care and outcomes in low- and middle-income countries. Each case study is written by healthcare managers and providers who have implemented health improvement projects using quality improvement methodology, with analysis from global health experts on ...
This open book on the history of the National Radio Astronomy Observatory covers the scientific discoveries and technical innovations of late 20th century radio astronomy with particular attention to the people and institutions involved. The authors have made extensive use of the NRAO Archives, which contain an unparalleled collection of documents ...
CSS, a shorthand for Cascading Style Sheets, is one of the main building blocks of the Web. Its history goes back to the 90's and along with HTML it has changed a lot since its humble beginnings.
This handbook is aimed at a vast audience.
- First, the beginner. I explain CSS from zero in a succinct but comprehensive way, so you can use thi...
HTML, a shorthand for Hyper Text Markup Language, is one of the most fundamental building blocks of the Web.
This handbook is aimed at a vast audience.
- First, the beginner. I explain HTML from zero in a succinct but comprehensive way, so you can use this book to learn HTML from the basics.
- Then, the professional. HTML is often considered l...
Simplified Signs presents a system of manual sign communication intended for special populations who have had limited success mastering spoken or full sign languages. It is the culmination of over twenty years of research and development by the authors. The Simplified Sign System has been developed and tested for ease of sign comprehension, memoriz...
Simplified Signs presents a system of manual sign communication intended for special populations who have had limited success mastering spoken or full sign languages. It is the culmination of over twenty years of research and development by the authors. The Simplified Sign System has been developed and tested for ease of sign comprehension, memoriz...
This is an introduction to the Go language from Google. Its aim is to provide a guide to this new and innovative language.
The intended audience of this book is people who are familiar with programming and know multiple programming languages,be it C, C++, Perl, Java, Erlang, Scala or Haskell. This is not a book which teaches you how to program, ...