Book Description
Fundamentals of Business, 2nd Edition is an 372-page open education resource intended to serve as a no-cost, faculty customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, and personal finances.
This open book is licensed under a Creative Commons License (CC BY-NC-SA). You can download Fundamentals of Business ebook for free in PDF format (7.8 MB).
Table of Contents
Chapter 1
Teamwork in Business
Chapter 2
The Foundations of Business
Chapter 3
Economics and Business
Chapter 4
Ethics and Social Responsibility
Chapter 5
Business in a Global Environment
Chapter 6
Forms of Business Ownership
Chapter 7
Entrepreneurship: Starting a Business
Chapter 8
Management and Leadership
Chapter 9
Structuring Organizations
Chapter 10
Operations Management
Chapter 11
Motivating Employees
Chapter 12
Managing Human Resources
Chapter 13
Union/Management Issues
Chapter 14
Marketing: Providing Value to Customers
Chapter 15
Pricing Strategy
Chapter 16
Hospitality and Tourism
Chapter 17
Accounting and Financial Information
Chapter 18
Personal Finances